When Tom Eckersley made this design for British Railways in 1961, the great age of the railway poster was almost gone. For fifty years at least, some of the best artists of their day had been commissioned by the railway companies, London Transport, motoring organisations and others to produce work that perfectly combined form and function. The commercial interests of the commissioner was restrained by the cultural interests of the artist.
This poster simplifies Lincolnshire to fields, trees, sheep, church and sky. Above all, it reinforces the idea of flatness, though it makes it beautiful. And it does it with witty nods to current trends in painting: Piet Mondrian’s abstract grids and the flatness sought by Jasper Johns and Frank Stella. But even in this modernity, the ancient church remains the focal point, holding everything together.